Staff & Board
Bill Rubin / Executive Director
New Richmond Chamber
With more than 30 years of experience in economic development, Bill brings an extensive network of partners, unmatched insight and deep business knowledge to every deal.
Nita Dusek / Admin Asst.
New Richmond Chamber
Nita provides the day-to-day business office leadership and is the point of contact for the organization’s members. She also owns and operates Nita Dusek Photography.
Rob Kreibich / President
New Richmond Chamber
Rob Kreibich is the Executive Director of the New Richmond Chamber of Commerce and currently serves on the New Richmond Economic Development Corp, the Momentum West Board of Directors, the West Central Regional Rail Coalition and at the state level, the Edvest College Savings Board. His past experience includes a journalism degree from University of MN, serving on the State Legislature for 14 years, served as chair of the Higher Education Committee, and worked as a regional marketing specialist for Marshfield Clinic.
Angela Popenhagen / VP
Angela Popenhagen is President of Stevens Engineers, Inc. – a civil engineering firm in Hudson with a substantial portfolio of local and nationally recognized projects in public and private infrastructure, planning and ice rinks. Angela has served on several community and professional organization boards.
Aaron Sundeen/ 2nd VP
Derrick Building Solutions
Aaron Sundeen is the Director of Business Development for Derrick Companies in New Richmond. He has lived in Hudson for 22 years with his wife and two children and has been an active member in many local organizations throughout the St. Croix Valley.
Cameron Kelly/Sec Treasurer
Cameron is certified as a Real Property Specialist by the Minnesota State Bar Association with Lommen Abdo. His practice includes assisting clients with comprehensive estate planning, including wills, trusts, powers of attorney, health care directives, and living wills. He also has a special interest in the estate, gift, and income taxation of estates and trusts. In addition to estate planning, Cameron works with business owners from formation to business succession. Cameron now lives in Stillwater with his wife, daughter, and two sons.
Hudson Hospital & Clinic
Tom joined Hudson Hospital & Clinic in October of 2017 serving as President. Prior to joining Hudson Hospital & Clinic, Tom was a member of the Mayo Clinic Health System, most recently serving as Chief Executive Officer for the New Prague and Waseca, MN locations. He is a member of the Hudson Noon Rotary Club and serves on the University of Wisconsin-River Falls Chancellor’s Advisory Council.
St. Croix County Supervisor
Bob Fiedler is a retired attorney having held senior positions on the staff of the U.S. Senate Committee on the Judiciary, represented the Federal Judiciary as their Chief of Legislative, Intergovernmental and Public Affairs, and worked on international development issues for the World Bank and USAID. He also was a Citizen Soldier with a nearly thirty year career in the Army Reserve. He lives in the Hudson area with his wife Patricia; he has two sons and four grandchildren.
Steve is the CFO for Baldwin Lightstream. He has also served on the Woodville Village board since 2007 and have been the Village President since 2015. Prior to running for the Village board, he was on the Baldwin-Woodville Chamber of Commerce board. He grew up in the Baldwin-Woodville area and lives in Woodville with his wife Kristen, son Cameron and dog Jaxon.
Scott Jones / Past President
Royal Credit Union
Scott Jones is a business lender for Royal Credit Union in Hudson. He is active in the community and volunteers on many organizations including the Hudson Daybreak Rotary.
Susan Yohnk Lockwood
Susan Yohnk Lockwood is the Vice President, Institutional Effectiveness and New Richmond Campus Administrator for Wisconsin Indianhead Technical College. She is active with several local organizations including the Forward New Richmond, New Richmond Area Economic Development Corporation, and New Richmond Area Community Foundation. Susan lives in New Richmond with her husband, two children, and two dogs.
Bob Long represents District 3 on the St Croix County Board (and previously District 6). He works in the pension industry and worked extensively with a trade association in Washington DC (Board of Directors and Executive Committee as VP and Treasurer). Bob has lived in the Hudson area for 30+ years with his wife Sandy, having raised all 3 children here and is now enjoying his 6 grandchildren.
WI Business Development
April Nelson is Vice President/ Loan Officer for WBD, Inc., a Certified Development Company. Her role is assisting financial institutions and borrowers with SBA 504 financing in Western Wisconsin and 14 counties in Minnesota. April brings over 24 years of experience in the financial industry.
Rob O’Keefe is the Director of Information Technology for OEM Fabricators. He has been active in many local organizations, including local Chambers of Commerce, Family Resource Center of St. Croix Valley, and ADORAY Home Health & Hospice.
Marina Onken is the Interim Dean of the College of Business and Economics at the University of Wisconsin—River Falls. She has been a faculty member at UWRF for 13 years with a background in Strategy and Innovation. She currently resides in Hudson, WI.
St. Croix County Supervisor
Dave Ostness is a County Supervisor serving his 2nd term on the EDC board. He has been on the St. Croix County Board for 8 year, serving on numerous committees and boards, and is currently the chair of the WI County Highway Association and St. Croix County Transit Commission.
Security Financial Bank
Krista Paulus is a Commercial Lender for Security Financial Bank based out of River Falls. With over 24 years of lending experience, Krista has extensive knowledge in government funding programs such as SBA, USDA and Rural Development loans and programs. Current community commitments includes being actively involved as a Chamber Ambassador for both River Falls and New Richmond. Serving on the advisory board for Big Brothers/Big Sisters of St Croix County. Krista is a graduate of the University of Wisconsin-Madison in Business and is committed to aiding in the development and growth of our community.
Family Resource Center
Agnes Ring is Executive Director of Family Resource Center St. Croix Valley. A nonprofit serving St. Croix, Polk, and Pierce counties, Family Resource Center’s mission is to strengthen children, families and communities by offering education, resources and support. Agnes is a past member of the St. Croix County Board of Supervisors and also served as a Trustee on the WITC board.
Kim Rock is a Sales Engineer for Rathsburg Associates representing leading electronic component manufacturers. He resides in Hudson and has worked in management, sales and consulting roles with industrial firms. He was previously a consultant with Enterprise Minnesota, part of the US Dept. of Commerce Manufacturing Extension Partnership program, where he assisted manufacturing firms with business practice improvements.
St. Croix Electric
Brian Zelenak joined St. Croix Electric Cooperative (SCEC) in late 2018 as its President/CEO. Prior to joining SCEC, Brian was the CEO of a Minnesota Cooperative and spent over 20 years in various regulatory roles at Xcel Energy/NSP. Brian has lived in the Hudson area since 2006 and has been active in area organizations including the Family Resource Center of St. Croix Valley, Camp St. Croix YMCA, and Very Special Arts of Wisconsin.
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